Twin Tourism Promotions in St. Kitts and Nevis

The St. Kitts Tourism Authority (SKTA) named Mia Lange chief advertising and marketing officer (CMO), a brand new place designed to “additional strengthen the vacation spot’s presence in key worldwide supply markets,” mentioned SKTA officers in a press release.

Lange will direct the strategic implementation of St. Kitts’ international advertising and marketing and branding efforts and its worldwide businesses’ actions. Lange can even lead St. Kitts’ native public relations and advertising and marketing workforce to “make sure the seamless promotion of the island to residents and residents.”

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“We look ahead to having Lange on the helm of our international advertising and marketing throughout our continued tourism rebound,” mentioned Nick Menon, chairman of SKTA’s board of administrators. “[Lange] has confirmed success in launching key promoting and branding methods that in flip have elevated tourism and tangible financial improvement,” he added.

“Mia Lange’s expertise working inside the Caribbean and actually understanding our audience will enable her to create vacation spot campaigns that can preserve St. Kitts top-of-mind amongst vacationers,” mentioned Ellison “Tommy” Thompson, SKTA’s CEO. “Her distinctive insights and strategy will convey St. Kitts to the forefront as vacationers plan their long-awaited holidays.”

Lange most lately served as govt director of world communications for the Bahamas Ministry of Tourism. Lange acquired an MBA diploma in advertising and marketing and graduated magna cum laude in 2017 from Lynn College.

She beforehand served in roles together with senior director of world communications, senior supervisor of promoting and branding and supervisor of cruise improvement for the Bahamas Ministry of Tourism.

“I’m desirous to proceed immersing myself within the island, attending to know the individuals and experiences whereas embarking on this new problem,” she mentioned Lange. “St. Kitts has a powerful basis and is poised for continued development. I look ahead to exhibiting the world the vacation spot’s distinctive choices.”

In the meantime, the Nevis Tourism Authority confirmed Devon Liburd because the company’s chief govt officer. Liburd had served as interim CEO since February. Nevis is the smaller sister island of the Federation of St. Kitts and Nevis.

Liburd was named to the place by Mark Brantley, Nevis’ premier, throughout Brantley’s month-to-month press convention within the cupboard room of the Nevis Island Administration.

“I’m delighted the board of administrators has confirmed my appointment as CEO,” Liburd mentioned in a press release. “I’ll proceed to hunt the help of our hoteliers, stakeholders and worldwide companions as we try to develop the vacation spot because the premier alternative [for] all potential guests.”

Brantley, who can be Nevis’ minister of tourism, described Mr. Liburd as a profession tourism skilled with greater than 20 years of expertise in gross sales and advertising and marketing. Liburd has labored at NTA since its inception in 2001.

Liburd holds a Bachelor of Science in Tourism Administration from the College of the West Indies and a Grasp of Sciences in Strategic Tourism Administration from France’s CERAM European College of Enterprise.