Social Media Trends in Dublin: What’s Hot and What’s Next
Dublin, Ireland’s capital, is well known for its rich history, stunning architecture, and vibrant culture. However, in the past decade, the city has also emerged as a dynamic hub for tech innovation and digital marketing. With an influx of global tech companies, including Google, Facebook, and Twitter, setting up shop in social media in Dublin, the city has become a key player in the social media landscape, both in Europe and globally.
Social media is an integral part of modern life in Dublin, affecting how businesses engage with customers, how individuals interact with one another, and how brands shape their identities. In this blog post, we’ll take a closer look at the latest social media trends in Dublin—what’s trending now and what’s on the horizon for the future of social media in the city.
Dublin’s Social Media Landscape: A Snapshot
Dublin has experienced a digital transformation in recent years, with social media playing a central role in how the city’s businesses and residents communicate and interact. With over 80% of the Irish population active on social media platforms such as Facebook, Instagram, LinkedIn, and Twitter, the opportunities for individuals and companies to connect with audiences are endless.
For businesses in Dublin, social media has become a must-have tool for marketing and customer engagement. From small local shops to large multinational corporations, companies are embracing digital marketing strategies to build brand awareness, drive traffic, and convert followers into loyal customers. In fact, many of Dublin’s local businesses now rely heavily on social media to attract new customers and grow their brands.
But what trends are dominating the social media scene in Dublin, and what’s coming up next? Let’s dive in!
What’s Hot: Current Social Media Trends in Dublin
1. Instagram Dominates the Dublin Social Media Scene
Instagram continues to be one of the most popular social media platforms in Dublin, with both businesses and individuals leveraging its visual-centric features to share content. The platform’s ability to showcase lifestyle images, products, and experiences makes it a favorite among fashion brands, restaurants, and local tourism businesses.
Businesses in Dublin are tapping into Instagram’s visual appeal to curate content that resonates with local audiences. From sharing high-quality images of Irish-made products to showcasing behind-the-scenes glimpses of life in the city, Instagram has become the go-to platform for brands wanting to connect with their community.
Furthermore, Instagram Stories and Reels are gaining popularity as quick, engaging ways to share content with followers. Dublin-based businesses are using Stories to promote limited-time offers, share user-generated content, and give their followers an inside look at their operations. Reels, Instagram’s short-form video feature, allows brands to showcase their products in a creative, fun way, which is becoming increasingly important for audience engagement.
2. Video Content is King
In 2025, video content is more popular than ever in Dublin’s social media landscape. Whether it’s Instagram Reels, TikTok videos, or YouTube, video content continues to dominate, especially among younger audiences. Businesses in Dublin are increasingly using video to tell their stories, engage customers, and provide valuable information.
For example, Dublin’s tourism industry is embracing video to showcase the city’s iconic landmarks, bustling events, and hidden gems. Local tour companies often post 30-second videos of their city tours, allowing potential visitors to get a glimpse of what they can expect. Similarly, restaurants and cafes in Dublin are using video to show off their delicious food and drinks, enticing new customers with mouth-watering visuals.
TikTok, in particular, is on the rise in Dublin, especially among younger demographics. Dubliners are using TikTok to share everything from lifestyle content to educational videos and viral trends. Businesses are catching onto the TikTok craze by creating entertaining, shareable content that resonates with their target audience. The power of TikTok is undeniable, with some Dublin-based businesses seeing viral success thanks to creative, short-form videos that captivate viewers.
3. Influencer Marketing is on the Rise
In Dublin, influencer marketing has become an essential part of many businesses’ social media strategies. Influencers—individuals with a significant following on social media—are often used by brands to promote products and services, build brand awareness, and drive engagement. Dublin, being a cultural and creative hub, is home to numerous influencers, particularly in the fashion, lifestyle, and beauty sectors.
Businesses in Dublin are partnering with influencers to create authentic, relatable content that speaks to their target audience. Whether it’s a fashion influencer showcasing a local designer or a food blogger reviewing a restaurant, influencer collaborations are a great way for brands to reach new audiences in an organic way.
What sets Dublin’s influencer marketing apart is the focus on local influencers who have deep connections with their community. These local influencers often have loyal followers who trust their recommendations, making them highly valuable for businesses looking to build their brand and connect with customers in the Dublin area.
4. User-Generated Content (UGC) as a Powerful Tool
User-generated content (UGC) continues to be a hot trend in Dublin’s social media scene. UGC refers to content created by customers or followers, such as photos, reviews, and testimonials, that promote a brand or product. In Dublin, many businesses are encouraging their customers to share their experiences on social media, which they can then repost on their own profiles.
Local businesses are seeing the benefits of UGC, particularly in industries like food and drink, fashion, and hospitality. For example, a Dublin café might encourage customers to post pictures of their coffee and tag the café’s Instagram account, creating a sense of community while also promoting the brand. Reposting this user-generated content on the café’s social media accounts helps to boost credibility and build trust with potential customers.
UGC not only serves as social proof but also helps businesses build a more authentic online presence. Customers are more likely to trust a product or service when they see real people sharing positive experiences with it.
What’s Next: Emerging Social Media Trends in Dublin
1. Social Commerce: Shopping Directly on Social Media
Social commerce—the ability to shop directly through social media platforms—is poised to make a big impact in Dublin’s digital marketplace. As platforms like Instagram and Facebook introduce integrated shopping features, businesses in Dublin will be able to sell their products directly to followers without ever leaving the app.
For example, a Dublin-based boutique could set up an Instagram shop where customers can browse products, read descriptions, and complete purchases all within the platform. This feature offers a seamless shopping experience, making it easier for businesses to drive sales and convert followers into customers.
As social media platforms continue to evolve, Dublin businesses will likely leverage these tools to create an even more streamlined purchasing experience for their customers.
2. Augmented Reality (AR) and Virtual Reality (VR) Experiences
While still in its early stages, augmented reality (AR) and virtual reality (VR) are expected to have a significant impact on Dublin’s social media landscape. These technologies have already been embraced by global brands for everything from interactive ads to virtual shopping experiences.
Dublin’s creative industries, such as fashion and tourism, are likely to be at the forefront of adopting AR and VR on social media platforms. Imagine trying on clothes virtually using Instagram’s AR filters or exploring Dublin’s landmarks in a fully immersive VR experience through Facebook. These technologies will enhance how businesses in Dublin interact with their customers, offering new, innovative ways to engage with their products and services.
3. Sustainability and Purpose-Driven Marketing
Sustainability and social responsibility have become major trends in Dublin, especially among the younger generations who care deeply about environmental and social issues. As social media platforms become increasingly influential, businesses in Dublin will need to adopt more purpose-driven marketing strategies that reflect these values.
Brands will be expected to showcase their commitment to sustainability, ethical practices, and social causes. Whether it’s promoting eco-friendly products or supporting local communities, Dublin businesses will need to leverage social media to communicate their values and align themselves with the causes that matter most to their customers.
Conclusion
Social media continues to evolve in Dublin, bringing new trends, opportunities, and challenges for businesses and individuals alike. Whether it’s the dominance of Instagram and video content, the rise of influencer marketing, or the future of social commerce and AR/VR, one thing is clear: social media is here to stay, and its influence on Dublin’s digital landscape is only set to grow.
As Dublin embraces these emerging trends, businesses will need to stay agile and creative in their social media strategies to maintain engagement, drive growth, and stand out in a crowded digital marketplace. For those who are able to adapt and innovate, the future of social media in Dublin looks incredibly promising.
