IPL Cinema 2024: JioCinema, as digital streaming partner for Indian Premier League 2023, is capitalizing on cricket fans’ enthusiasm. They have released a TVC featuring MS Dhoni and Suryakumar Yadav to promote free live streaming of IPL matches digitally with fan-friendly features.
Reliance Media acquired IPL digital rights for Rs 23,758 crore, opting to monetize this audience using traffic driven advertising revenues rather than paid subscriptions.
Bollywood actor Virat Kohli is an avid cricket fan, often attending games supporting his team Mumbai Indians. Recently he shared a post of himself watching a game with his family while also sending good luck wishes for their final game before entering playoffs.
IPL matches are widely watched worldwide, with its per-match broadcast valuation second only to America’s National Football League. Digital rights for IPL matches are therefore highly prized advertising opportunities – though billionaire Mukesh Ambani’s decision to stream IPL games free on JioCinema has caused shockwaves within the industry.
Ambani’s OTT platform JioCinema is the official IPL 2023 digital streaming partner and is working closely with brands like AJIO, Dream11, Tiago EV, Airtel, Oreo and Tata Neu as well as brands such as Coca-Cola, LIC, TVS Coca-Cola YES Bank Kamla Pasand ICICI Britannia and PUMA. Online viewing this year has seen an exponential increase; JioCinema recorded over 1300 crore views during just five weeks of competition! This year saw online viewership explode with 1300 crore views alone recorded during five weeks!
JioCinema achieved the highest-ever concurrent viewership for any live streamed event ever seen at IPL matches this season’s opening weekend with over 33 million people watching a match between Chennai Super Kings and Gujarat Titans on JioCinema; surpassing Disney-owned Hotstar which had set this previous record based on pay TV services at that time.
Hotstar and JioCinema both pledged this year to invest more heavily in content in order to retain and increase paid subscriptions, forcing existing SVOD services such as Netflix to boost their content budgets as competition intensified.
Battles to gain viewers’ attention have unleashed an explosion of innovation in digital entertainment. Many companies are offering special promotions and giveaways in order to lure audiences onto their platforms; JioCinema for instance is offering free tickets to IPL final match, marking an unprecedented offering by any telco that could signal a shift in how we watch live sporting events; it may signal future shifts by other SVOD services as well.
Indian cricket fans are eagerly awaiting this year’s 16th edition of IPL. Most will tune into television broadcasts while some will stream it live online; unlike last season, where Hotstar served as IPL’s official live streaming partner, Jio Cinema will serve this time around as official live streaming partner.
Reliance Jio, owned by billionaire Mukesh Ambani’s Reliance Group, recently purchased digital rights for IPL at an astounding cost of Rs 23,758 crore – an amount which will revolutionize India’s online streaming landscape.
as per Pioneer Epaper, Jio has recruited MS Dhoni and Suryakumar Yadav as part of its promotional campaign called ‘Digital India Ka Digital TATA IPL” to raise awareness among cricket fans about how easy and exciting watching IPL will be with its various fan-friendly features on digital.
Jio has unveiled a video to launch their campaign featuring Hardik Pandya and MS Dhoni as part of its promotion, riding motorbikes with sidecars similar to what can be found in Bollywood movie ‘Sholay’. Furthermore, this ad also makes reference to Pandya’s move from Gujarat Titans to Mumbai Indians and that he now captains both teams.
Even amid controversy, despite his return to Mumbai Indians he remains enthusiastic and is looking forward to an amazing experience reuniting with former teammates. All-rounder has already begun advertising his return via social media posts promoting it as his comeback journey begins.
“This brings back so many amazing memories – Mumbai. Wankhede. Paltan. Feeling great to be back.” He included #MIBoysForever as part of this post and concluded by sharing a selfie with family and friends as well as being eager to meet and greet his fans in Mumbai.
JioCinema’s Digital India Ka Digital IPL campaign stood out amongst OTT platforms’ high-profile ads with its eye-catching television commercial directed by veteran ad filmmaker Amit Sharma. This TVC serves as a clever commentary on appointment viewing in today’s digital era; featuring Dhoni and Yadav in an outdoor sweetmeat shop using mobile phones to watch TATA IPL matches, with Dhoni asking Yadav not to touch their phones while watching, which they oblige. Eventually more spectators joined them so they could experience this novel way of watching matches than before!
As a result, JioCinema’s TVC generated conversation on Twitter regarding interactivity on digital. JioCinema used this ad to highlight advantages of streaming over conventional TV viewing such as free access to live events with commentary in multiple languages and various camera angles – benefits which viewers found appealing as app downloads surged dramatically between April and May – according to Samsung Smart TV data, JioCinema was one of the most-installed applications during this period.
JioCinema provides IPL live streaming to Jio telecom network subscribers at no additional cost, while its premium tier provides access to exclusive content at Rs999 annually. In addition, live streaming, dedicated sports channel, and partnership with NBC Universal for expanding movie library are all part of this premium experience.
Digital streaming giant Netflix is targeting 500 million Indian Premier League (IPL) viewers by the 2023 season, marking an exponential leap over its current base. Last year, they became the first Indian company to acquire global sports rights package when they beat Disney Hotstar with a multi-billion dollar bid.
Success of Netflix will likely encourage other subscription video on demand services (SVODs) to increase their content budgets, as competition between SVODs heats up with increased paid subscriber numbers for streaming services and users willing to pay more for an enhanced viewing experience. Linear television has long since lost its dominance; digital platforms must therefore focus on understanding their audiences’ viewing habits in order to offer relevant value propositions and gain market share.
Bollywood actor Juhi Chawla is an owner of Kolkata Knight Riders and often attends their games with her husband Jay Mehta and co-owns an Indian conglomerate called Mehta Group. Additionally, Juhi is close with actor Shah Rukh Khan and as such invests alongside him in their team through auctions as well as being involved in all decisions regarding it.
Suryakumar Yadav finally hit his long-awaited IPL century last night for Mumbai Indians against Gujarat Titans at Wankhede Stadium, Mumbai. His innings was comprised of various shots such as sweeping square leg, playing inside-out shots over cover and third man region and slicing over short boundary. Even former South Road Hurricanes coach Tom Moody gave praise, declaring him “an extraordinary genius that is impossible to bowl against”.
At every turn in his innings, he maintained complete control and prevented Gujarat Titans from gaining momentum. From an initially low starting score of 28 runs off 34 balls until his 20th over when he unleashed 50 runs off 15 deliveries to reach his century.
After Yadav scored his century, Team India captain Virat Kohli offered his congratulations via Instagram. They are close and Kohli wrote “Tula Manla Bhau”, along with an “emoji salute”.
Their mutual affection can be seen on social media where they frequently exchange banter, praise each other’s performances and give shoutouts to fellow players. Their friendship has grown deeper as they both hail from similar backgrounds and belong to the National Cricket Academy coaching set together.
JioCinema, the official IPL streaming partner of the tournament, recently unveiled a two-minute promo with Chennai Super Kings captain MS Dhoni and Mumbai Indians star batsman Suryakumar Yadav as its stars to showcase various features such as live 4K feed, multi-language and multi-camera presentation, play-along feature and play-along function of their platform. Furthermore, they announced free live-streaming for customers across telecom operators services for IPL 2023 matches on JioCinema as part of their service contract.