El nuevo informe de Informes de Expertos titulado ‘Mercado Latinoamericano de Belleza y Cuidado Personal de América Latina 2023-2028′ ofrece un análisis en profundidad del mercado, evaluando según el tipo, el canal de distribución y las regiones clave. El informe evalúa aún más la dinámica del mercado, abarcando la demanda clave y los indicadores de precios, además de evaluar el mercado según los modelos FODA y las cinco fuerzas de Porter. El estudio analiza los principales factores de éxito y limitaciones, encuentra las últimas tendencias en la industria y estudia su impacto en el mercado en general.
The new report by Informes de Expertos titled, ‘Latin America Beauty and Personal Care Market 2023-2028’, gives an in-depth analysis of the market, evaluating on the basis of type, channel distribution, and key regions. The report further assesses the market dynamics, encompassing the key demand and price indicators, along with assessing the market based on the SWOT and Porter’s Five Forces models. The study analyses major success factors and constraints, finds the latest trends in the industry and studies their impact on the overall market.
Los aspectos más destacados del informe incluyen:
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Descripción general del mercado (2018-2028)
• CAGR del Periodo de Pronóstico (2023-2028): 5.50%
El mercado de productos de belleza y cuidado personal en América Latina se está expandiendo exponencialmente debido a la creciente tendencia de premiumización junto con una mayor conciencia de los consumidores sobre el mantenimiento de su apariencia física. Las personas también son más conscientes de su apariencia, lo que prolifera el crecimiento de la industria objetivo debido a mayores ingresos disponibles, una mejor calidad de vida y un cambio en las preferencias de los clientes hacia artículos de cuidado personal premium y de lujo.
Además, existe una mayor demanda de productos elaborados con componentes orgánicos y, para satisfacer la demanda de los consumidores, los principales actores clave de la industria están introduciendo nuevos productos. Por lo tanto, los productos con mayor calidad e innovación son la penetración, mejor empaque y fácil accesibilidad. Se anticipa que la industria crecerá como resultado durante el período de pronóstico.
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Industry Definition and Major Segments
Beauty and personal care products are used to maintain hygiene and emphasize beauty. There are many products on the market that are customized according to the needs of people. They also help in protection against germs, UV rays, skin abnormalities, etc.
By type, the industry can be segmented into:
• Hair care
• Skin care
• Oral Care
• Color Cosmetics
• Fragrances
By distribution channel, it is divided into the following:
• Grocery store
• Chemist/Pharmacy
• Large Format Store
• Exclusive/Multi-brand Outlets
• Direct Sales
• Salons and Spa
• Online
Key regions covered include:
• Brazil
• Argentina
• Mexico
• Chile
• Others
Market Trends
Latin American region witnessed an increase in demand for cosmetic products in the midst of the pandemic. E-commerce saw significant growth thanks to consumer isolation at home and store closures. Moreover, omnichannel strategies are still continuing to move forward steadily.
Since beauty and personal care have become an essential part of people’s lives, consumers, particularly women, prefer to use cosmetics products that are easy and quick to apply, especially while travelling or attending social functions. Additionally, producers frequently use natural ingredients that don’t harm the skin while curating products in an effort to draw more customers. Additionally, the market is anticipated to be fuelled by the growing demand for these products that contain elements obtained from natural sources.
Key Market Players
The major players in the market are:
• L’Oréal S.A.
• The Estee Lauder Companies Inc.
• Unilever plc
• Colgate-Palmolive Company
• The Procter & Gamble Company
• Johnson & Johnson Services, Inc.
• Dabur India Ltd
• Others
This report covers their profiles and provides information on expansions, investments, mergers, and acquisitions, among other latest industry developments.
About Us:
Informes de Expertos, the Spanish variant of Expert Market Research, is a platform that offers market research and consultancy services to a broad clientele base across Spanish speaking countries. With our primary focus on the Latin America and Spain markets, our research experts provide relevant and actionable insights into the markets and track major trends, economic developments, and global trade data.
Determined to bring client satisfaction, we make sure that our tailored approach meets the client’s unique market intelligence requirements. Our syndicated and customized research reports cover a wide spectrum of industries ranging from pharmaceuticals and food and beverage to packaging, logistics, and transportation.
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